Story

At Nobó, we believe the best things in life are simple, and food should be no exception. Since 2012, we’ve been on a mission to reimagine classic 'treats' - crafting healthier alternatives that are not only better for you but also kinder to the planet. Using just a handful of carefully chosen ingredients from the best suppliers, we make everything in small batches with love, care, and sustainability at the heart of it all. And because we’re true food lovers, taste will always come first.

Our journey started in home kitchen in Dublin, armed with little more than a borrowed ice cream machine and a big dream - to create a new kind of ice cream, one made without dairy but packed with pure, delicious goodness. We called it Frozen Goodness, and from that very first scoop, we knew we were onto something special.

With no background in food production, just passion, perseverance, and a belief that better was possible, we kept going. What started with ice cream soon grew into chocolate, spreads, and other indulgent treats—all made with the same commitment to simplicity and quality. From our kitchen to farmers' markets, to shelves across Ireland, and even our very own store, it’s been an incredible journey.

Through it all, one thing has never changed: our deep gratitude for the amazing community that has supported us along the way. Whether you’ve been with us from the beginning or just discovered us, we’re so happy you’re here.

Here’s to demanding better, always.

Story

Since 2012 we have been on a mission to reinvent the classic treat, and create simpler, kinder plant-based alternatives that are better for you and better for the planet. Just using a few simple ingredients, sourced from the best suppliers, made in small batches, and as sustainably as possible. But as food lovers, it still has to deliver on taste. From very early on, we knew what we wanted to do. We wanted to create a health food brand with better

From very early on, we knew what we wanted to do. We wanted to create a health food brand with better for you alternatives, starting by redefining a much loved classic: ice cream. So we got started from our home kitchen in Dublin. We borrowed an ice cream machine and set off to create the perfect recipe for Frozen Goodness, our ice cream alternative. Our naivety and lack of experience stood to us, as did our determination and belief that it was possible. We progressed to chocolate and other amazing treats that we have to offer today! From our kitchen to farmers market, to our own store. It has been a great journey, and we are thankful to everyone who shared it with us.

for you alternatives, starting by redefining a much loved classic: ice cream. From very early on, we knew what we wanted to do. We wanted to create a health food brand with better for you alternatives, starting by redefining a much loved classic: ice cream. So we got started from our home kitchen in Dublin. We borrowed an ice cream machine and set off to create the perfect recipe for Frozen Goodness, our ice cream alternative. Our naivety and lack of experience stood to us, as did our determination and belief that it was possible. We progressed to chocolate and other amazing treats that we have to offer today! From our kitchen to farmers market, to our own store. It has been a great journey, and we are thankful to everyone who shared it with us.

Our Mission

We believe that now is a time for less: less ingredients, less packaging, less harm, less mass production, less chemicals. But we also need more creativity, more heart, more nutrition, more transparency, more honesty, more kindness, more community. We never use any gums, stabilisers or anything you can’t pronounce in our treats. Instead, we focus on real, simple plant based ingredients that are grown on trees.

The Treathouse

In January 2022 we began to expand our team and opened the doors to our flagship store, The Treathouse. This new HQ for Nobó is be a vibrant, positive space for those looking to treat themselves better! It is a home for simpler, kinder, plant-based treats. Everything we produce at The Treathouse is dairy-free, gluten free

Our Chocolate Lab is a creative space where our Chocolatiers craft handmade truffles, ganache and pralines from our creamy single-origin, dairy-free chocolate. No matter what we make, we always go back to basics and try to improve!

and refined sugar free and handmade daily using wholesome simple ingredients.